The Mindful Collection

About us

Knitter's Pride The Mindful Collection

Knitter's Pride is a family owned enterprise that employs and supports over 1,000 workers. We are located in Jaipur, India. Our fair practice ethics are embodied in the following standards:

To provide our customers with superior grade products that help them enjoy and grow in the skillful practice of their crafts.

To provide our staff with fair wage employment, adequate health standards and educational resources.

To provide every member of our staff, female and male, with a safe, secure working environment.

To protect our local environment with ecologically responsible practices that protect and preserve the factory site and land.

Our commitments to our peopleCOMMITMENTS

We
Care

The health and safety of our staff of committed workers is a top priority. Knitter's Pride is located in an eco-compliant facility that is scrupulously maintained and cleaned daily.

We are extremely proud of the strong relationship that we have built with the people who work with us. We provide services that make it easier for them to work on site. These include transportation, subsidized meals, medical & retirement benefits and working uniforms.

The Mindful Collection
Knitter's Pride people

Our Female
Employment Policy

Knitter's Pride has a strong commitment to the support of female rights and employment. Our founder's policy on behalf of female employment is simply this: Any woman who wants a job is hired.

Over 50% of Knitter's Pride 1,000 employees are female. This is a first job for many of the women employed by the company. Most have never before worked outside their homes. It has been a source of gratification to see them flourish and grow in self-confidence.

The firm's commitment to diversity, open-door employment and fair wage standards is reflected in a low turnover of employees.

Knitter's Pride people

A Community
of Pride

Our staff is proud of the superiority of our products. They work hard to maintain our reputation for quality. All our products are examined and rechecked, multiple times, to insure a high standard of performance.

We see our employee's satisfaction reflected in the community they have forged with one another while working side by side. When common interests and concerns are shared, friendships are formed and lives are enriched.

Knitter's Pride people

WE DINE TOGETHER.

WE CARE FOR EACH OTHER.

WE NURTURE DREAMS AT
VILLAGE SCHOOL.

WE TRY TO MAKE THE WORLD A
BETTER PLACE.

WE'RE PROUD OF WHO WE ARE.

Knitter's Pride management takes its commitment to all the people in our land seriously. Several years back, the founder undertook the sole responsibility of establishing and funding ongoing support for the "Apna School", which is located in a village outside of New Delhi.

The school educates children in primary through high school grades who come from a number of surrounding rural towns. This is the only educational facility of its kind available in the area.

Since Knitter's Pride's management is passionate about the fair treatment and the educational advancement of girls and women, emphasis is placed on the equal schooling.

Knitter's Pride's support of education is another way in which they help insure the growth of a new generation of accomplished adults.

The Mindful Collection

Our foremost priority is a safe, secure and healthy environment for the 1,000 people who work with Knitter's Pride on a daily basis. That consideration takes into account the land and atmospheric conditions in which everyone works.

Commitment to our community & the landSUSTAINABILITY

100% GREEN TO PACK

100% FREE OF SINGLE USE
PLASTIC FOR CUSTOMERS

100% ZERO WASTE

500 LITRES WATER REUSED
DAILY

The Knitter's Pride facilities are located on 6 acres, within a 3,000 acre "campus" that has been qualified as eco-compliant and recognized, worldwide, for its sustainable profile and its role in climate change initiatives.

Knitter's Pride products are produced with renewable energy in a dust-free environment that insures safe working conditions for all the workers. One hundred percent of our factory water is cleaned daily, resulting in zero wastage.

Purified water is used to maintain the beauty of our surrounding grounds. All our workers are required to wear facemasks in accordance with health guidelines.

INFRASTRUCTURE